Marketing Network: Fall 2026
Tuesday, October 27, 2026
10:00 AM - 2:00 PM (CDT)
SHAZAM Education Center at BankIn Minnesota
7900 International Drive ste 685 Bloomington, MN 55425-2567 United States
Category: Member Network
|
Time |
Session |
|
10:00 a.m.–10:15 a.m. |
In-Person Welcome |
|
10:15 a.m. |
Virtual Attendee Welcome |
|
10:15 a.m. –11:30 a.m. |
AI is Changing Marketing: Are You Ready? |
|
11:30 a.m.–12:30 p.m. |
Hosted Lunch |
|
12:30 p.m. –2:00 p.m. |
Banker-to-Banker Discussion |
AI is Changing Marketing. Are You Ready?, Arvig Media
This presentation will explore the shift from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO), including how banks can adapt their content strategies to optimize visibility within AI-generated answers while continuing to rank highly in traditional search results.
The session will also focus on maximizing digital marketing KPIs by combining local search targeting with conversion-focused analytics.
Leave with:
- A better understanding of the shift from SEO to GEO
- Considerations for optimizing content for AI-generated answers while maintaining traditional search visibility
- Strategies for combining local search targeting with conversion-focused analytics to maximize digital marketing KPIs
For More Information:
