The Marketing Network gathers marketing professionals from member banks, offering a forum for discussing best practices, exchanging ideas and techniques as well as sharing challenges unique to independent community banks and their marketing teams.
Marketing Network meetings focus on topics decided upon by the members, to ensure that you get the highest value out of each event.
This network is open exclusively to the employees of BankIn Minnesota bank members. It is an opportunity for our bank members' marketing professionals to share ideas and best practices.
Pricing: Complimentary for Bank Members only
10:00 -10:15 – Welcome & Introductions
10:15 – 11:15 – Drive More Revenue with an Omnichannel Content Plan that Advances the Customer; presented by Annum
11:15 – 11:45 – Q & A with the Expert
11:45 – 12:30 – Lunch
12:30 – 2:00 – Banker to Banker Discussion
Presentation Title: Drive More Revenue with Omnichannel Content that Advances the Customer Journey
Today’s consumers and business buyers shop across multiple channels and devices and are bombarded with information. Only brands that deliver integrated omnichannel experiences can cut through the content clutter. According to recent research by Omnisend, “marketers using three or more channels in any one campaign earned a 494% higher purchase rate than those using a single-channel campaign.”
Sounds simple, but marketing channels are technically complex. They require channel specific expertise and often purpose-built tools. Which means that marketers end up planning and working in silos. In a recent report from the CMO Council and Televerde, organizational silos are listed as the biggest internal challenge to meeting revenue targets.
When you align all marketing channels, along with sales and customer success, around a prioritized content plan that advances the customer journey, organizational silos melt away. You gain cohesion in the omnichannel customer experience and in turn drive more revenue.
This educational session will begin with Patty Radford Henderson, founder and CEO of Annum, sharing how to create an omnichannel conversion engine by meeting your customer's needs at each phase of their decision-making process — from awareness, through purchase/conversion, and ultimately to brand advocacy. She will share proven frameworks, examples, and actionable tips.
Next Hailey Lewis, Brand and Project Activation Officer at Drake Bank, will share her experience of transitioning from a hodgepodge of disconnected spreadsheets to Annum’s integrated omnichannel marketing planning calendar and the impact it has made on her team’s strategic decision making and productivity.
After this session you will be able to:
• Clearly understand your customer's content needs at each journey phase
• Establish an overarching and prioritized content plan
• Develop cross channel content programming
• Establish an integrated omnichannel planning process and cadence
Who should attend?
This session is for marketers who are striving to deliver more cohesive and compelling customer experiences and need some quick wins to get things moving in the right direction.
Patty Radford Henderson, Founder & CEO
Patty Radford Henderson is a senior marketing strategist, former agency owner, and startup founder who has spent her career helping brands create customer-centric content marketing programs. She’s worked with Aveda, Thomson Reuters, Red Wing Shoes, General Mills, Northwestern Mutual, Shinola, and Medela and has held leadership positions at Target and Regis. Patty founded Annum in 2020 to help marketers plan smarter. Annum’s omnichannel marketing planning calendar brings all initiatives, campaigns, channels, and tactics into one unified calendar view so marketers can make more informed decisions, build stronger integrated plans, and drive more revenue.
Hailey Lewis, Brand and Project Activation Officer
Hailey Lewis is a self-proclaimed puzzle solver and is driven to continue learning. She has over seven years of marketing, communications, and project management experience. She is passionate about working with organizations that care for and positively impact the communities they serve. In her role at Drake Bank, she is focused on amplifying and developing a strong brand and culture committed to the local community. In addition to overseeing the Bank’s brand and marketing, she leads the strategic planning and project management process.