The Marketing Network gathers marketing professionals from member banks, offering a forum for discussing best practices, exchanging ideas and techniques as well as sharing challenges unique to independent community banks and their marketing teams.
Marketing Network meetings focus on topics decided upon by the members, to ensure that you get the highest value out of each event.
This network is open exclusively to the employees of ICBM bank members. It is an opportunity for our bank members' marketing professionals to share ideas and best practices.
Presentation: Activating your Sales Team on Social Media
Presented by Jody Guetter, Social Assurance
Description: When in-person events are uncertain and traditional sales, and marketing efforts are becoming less effective, sales teams need to have additional tools fueled by marketing and content in their sales toolbox. Creating collaborative partnerships between business lines is crucial to support social selling and personal branding is one more step towards digitally reaching and connecting with your target audience. In this marketing network session, we will arm you with resources, best practices and insights to promote and educate your organization on the importance of social media in building relationships and acquiring new business.
- Learn best practices for establishing your online presence
- Identify collaborative tactics to drive sales team engagement
- Make better informed decisions on channel usage and best practices
- Understand methods for internal communication to promote content
- How to measure sales success in social selling
Pricing: Complimentary for Bank Members only
Presenter: Jody Guetter is the Chief Marketing Officer at Social Assurance, a SaaS company that provides sales, marketing, compliance software solutions, and digital marketing services for financial service providers. Prior to joining Social Assurance Jody served as the VP/ Director of Marketing and Sales at a $2B community bank for seven years.