Marketing Network



The Marketing Network serves as a forum for marketing professionals at Minnesota community banks to exchange ideas, discuss best practices, and explore innovative marketing strategies. Network events foster collaboration and provide a platform for networking among marketing experts within the industry.

Network meeting topics are decided by members to ensure each event provides the highest value and covers the unique challenges and opportunities of our member banks. This network is open exclusively to the employees of BankIn Minnesota member banks. It is an opportunity for our bank members' professionals to share ideas and best practices.  

Pricing: Complimentary for Bank Members only

Agenda:
10:00 -11:30 – Welcome & Expert Presentation (Navigating the Social Media Landscape: Trends and Strategies)
11:30 – 12:15 – Lunch 
12:15 - 1:30 - Expert Presentation (Social Media Deep Dive Workshop)
1:30 – 2:00 – Banker to Banker Discussion 

Presentation Title: Navigating the Social Media Landscape: Trends and Strategies

Dive into the realm of social media following popular channels, best practices, post ideas, AI dos and don'ts and what to consider when planning your social media strategy. This will help you develop a calendar template and strategic overview for your marketing - no matter what stage in marketing you are at!

Key Takeaways:
1. Best practices for each medium
2. Post ideas for your bank
3. AI dos and don'ts
4. Strategic approaches for your social strategy

Who Should Attend: CEO, managers, tellers, marketers (anyone who has an impact on marketing for the bank)

Presenter: Cassi Price, currently serving as the President of VGM Forbin (dba forbinfi), has had a remarkable journey within the VGM Group Inc. family. Her tenure began in 2007 when she joined OPGA, a membership community under VGM & Associates. However, in 2011, Price transitioned to VGM Forbin, where she embarked on a decade-long trajectory of growth and leadership. During these years, Price held various pivotal roles, starting as a web marketing specialist and eventually ascending to the position of Director of Marketing and Sales. Her impact extended beyond the organization itself; she established herself as a leader in the digital marketing field and made significant contributions to the HME (Home Medical Equipment) and financial industries that VGM Forbin serves. In 2021, Price assumed the role of Vice President of Corporate Projects for VGM Group, overseeing major initiatives. Notably, she played a key role in the establishment of an on-site child care center, which opened its doors in November 2023. Additionally, her leadership was instrumental in implementing a Language Learning Program across four locations nationwide, earning VGM a spot on the prestigious 2023 TAI Catalysts Honorees list. In 2024, Price returned to her roots at VGM Forbin (dba forbinfi) as its President. Armed with her extensive knowledge of web services and IT, as well as her unwavering commitment to customer service, she is poised to drive continued innovation and solutions for the industries VGM Forbin serves. Her impact promises to resonate with customers for years to come. Price holds a B.A. in Communications from the University of Northern Iowa. Her passion for excellence and dedication to community make her a valuable asset to forbinfi and its clients.

When
5/1/2024 10:00 AM - 2:00 PM
Where
BankIn Minnesota - SHAZAM Education Center 7900 International Dr, Ste 685 Bloomington 55425

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